TwelveNYC
TwelveNYC is a Brooklyn-based product development agency specializing in packaging, branded merchandise, events and unboxing experiences.
As branding and packaging designer, I collaborated with the team to design for major beauty and lifestyle clients such as Macy’s, Target, Anthropologie, and more. I pitched ideas and created production-ready dielines, bringing renderings to life.
Agency TwelveNYC
Branding & Packaging Designer Diana Quach
The Macy’s Beauty on Display Pop-up was developed by the TwelveNYC team for the Herald Square store in Manhattan.
I worked on the accessories and packaging for the event which included hangtags, pouches, and backer cards, as well as rendering accessories for client decks.
The Vault Pop-up for Macy’s was bank themed Art Deco inspired retail experience. It included accessories, as well as a claw machine where people could win beauty mini products.
I designed the event logo, patterns, stickers, packaging and environmental graphics at their historic Herald Square location.
Zodiac for Macy’s was a celestial themed mailer sent to influencers, designed around the four elements: fire, earth, air and water.
I worked on the packaging design and unboxing experience which began with a holographic shipper, a custom skincare stacker, horoscope-themed beauty products in glitter pouches with horoscope notecards, and a personalized star certificate.
Urban Outfitters
For Urban Outfitters, we created and pitched concepts that were fun, light and illustration-based for their accessory and holiday lines.
Anthropologie
Designs for the Well Done collection and Holiday line were focused on soft pastels and a clean aesthetic, since these items were all about self-care.